Samantha Goldberg
MSW | Founder & CEO | Coach, Trainer & Consultant
she / her
Why me? Because I’ve lived it.
I know what it feels like to lead something powerful while secretly feeling like a fraud and questioning your worth.
Being a leader, especially a newer leader, is hard as hell. Being a neurodiverse leader navigating systems of oppression and, well, the world, while trying to lead, is even more challenging. It's such a complex experience with layers most people never see, often full of contradictions, vulnerability, and noise. I'm passionate about helping values-aligned leaders find their own rhythm, so their leadership feels not just effective but deeply human and empowering.
As a business owner, former therapist, and neurodivergent human, a large part of my work focuses on helping high-achieving leaders connect with their authenticity and voice without pushing past their nervous systems or abandoning their values in the process. My approach is deeply rooted in LGBTQIA+-affirming, neurodivergent-affirming, HAES-aligned, and anti-diet principles, and I'm able to blend both professional and lived experience to help you build sustainable systems and lives that work with your brain and body--not against them. Ultimately, my goal is to help you feel grounded in your leadership, confident in your voice and how you show up in the world, and equipped to lead in a way that actually feels good to you.
I don’t coach from a pedestal or what I’ve read in a textbook. I coach from the wreckage I crawled out of. I coach from a deep passion for helping people feel witnessed, supported, and deeply understood so they can finally move through the shame, imposter syndrome, self-protection, and exhaustion that is holding them back from truly showing up in their life and leading in the ways that they want to.
This isn’t mindset fluff—it’s real, grounded, gut-level coaching for people who are done waiting for permission to take up space.
No two coaching journeys are the same, but here’s what you can expect when you begin with me:
A coach who sees you not just as a client, but as a full person with history, context, and complexity.
Space held for your whole truth—especially the parts you’ve been hiding—without having to perform.
High energy, high honesty, and zero tolerance for shame-led leadership or shame-based living.
A space that welcomes your laughter, your grief, your rage, your confusion—all of it.
Honest but compassionate reflections that invite insight—not shame.
A full-body reclaiming of your life—not performative ‘empowerment’.
Please note that this is not therapy: I’m not here to diagnose or treat anything. This is coaching: Forward-focused, action-oriented, and rooted in radical honesty. If you need therapy, I can help you find the right fit.
LANGUAGES SPOKEN
English
APPROACHES
Empowering
Trauma-Informed
Identity Affirming
Collaborative
Authentic
CONCERNS I SUPPORT
Shame & Imposter Syndrome
Partners of First Responders
Identity & Self-Worth
Leadership & Executive Struggles
Stress & Overwhelm
YOU CAN FIND ME
Trying a new restaurant or watching a crime doc with my partner, letting our dogs walk us, traveling, wandering in an antique store, or overheating my Cricut!
I’M ALL ABOUT
Authentic humans, challenging shame-driven habits and hustle culture, and building a life that feels aligned with this season and supports true wellness.
Coach Details
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Sam does not accept insurance.
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$135 (55-minute session)
$200 (90-minute session)
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East End
Telehealth
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Business Coaching
Shame Coaching
Leadership & Executive Coaching
ADHD Coaching
Business Consulting
Inclusivity Consulting
Training & Speaking
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Adults (18+)
Specialties
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In our work together, you can expect me to meet you in the messy middle of it all—where achievement meets anxiety, where success feels like fraud, and where your nervous system is constantly braced for being "found out." I don't coach from a pedestal; I coach from the wreckage I crawled out of. As someone who's intimately familiar with the exhausting dance of overperforming while undervaluing yourself, I bring zero judgment and zero tolerance for shame-based "motivation." Your contradictions, your vulnerability, and even the noise in your head are all welcome here.
I view shame and imposter syndrome as brilliant survival strategies that have outlived their usefulness. That voice telling you you're not enough? It probably kept you safe once—pushing you to achieve, protecting you from criticism, making you invaluable so you couldn't be rejected. But now it's holding you hostage, making you perform your worth instead of viscerally knowing it. The exhaustion isn't just from working hard; it's from the constant internal battle between who you are and who you think you need to be to deserve your success.
My approach integrates neurodivergent-affirming, anti-oppressive principles with practical, embodied strategies that actually work with your brain and body—not against them. We'll dig into the roots of your shame stories, challenge the systems that profit from your self-doubt, and build genuine confidence that isn't dependent on external validation. Through deep authenticity work, nervous system support, and radically honest exploration, we'll move you from self-protection to self-trust. Because you deserve to lead from a place of groundedness and power, not from the exhausting performance of trying to outrun your own humanity.
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You can expect me to hold fierce space for every version of you—the powerhouse and the imposter, the one who dominates boardrooms and the one who cries in bathroom stalls, the leader everyone counts on and the person who questions if they deserve to be here at all.
As someone who's moved from shame-driven leadership and living to standing in my own power after crawling through my own self-worth battles, I know how identity and worth become weapons we use against ourselves. You won't need to curate which parts of yourself show up—bring the mess, the contradictions, the parts you think are too much or not enough. They all belong here.
I view identity and self-worth through the lens of our shame stories—that brutal force that doesn't just whisper you're not good enough, it rewrites your entire identity around that lie. Shame fragments how you show up, splitting you into the person you perform and the person you hide, leaving you exhausted from constantly shapeshifting to earn your right to exist. When you're navigating the world as a marginalized or neurodiverse person, systems of oppression pour gasoline on that shame fire, profiting from your self-doubt while demanding you be grateful for a seat at their table. The result? You're achieving everything while feeling like nothing, succeeding while suffocating.
My coaching approach targets the shame that's sabotaging your leadership and authentic expression. This isn't surface-level confidence building—this is deep, disruptive work that challenges both the shame stories running your decisions and the systems that reinforce them. We'll identify the patterns keeping you stuck, torch the belief that your worth is conditional, and build concrete strategies for showing up fully in spaces that reward conformity.
Through radical authenticity work, embodied practices, and strategic rebellion against shame-based systems, we'll move you from performing your worth to viscerally KNOWING it, from fragmenting yourself to leading from wholeness in both your personal and professional life. Because your worth was never up for debate—and it's time you finally operated from that truth.
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I’ll meet you right in the eye of your personal hurricane—where everything feels urgent, nothing feels manageable, and your nervous system is stuck in permanent fight-or-flight. As someone who's built businesses while my own life felt like it was on fire, I don't offer platitudes about work-life balance or suggest you just need better time management. I know that your overwhelm isn't about your calendar—it's about carrying the weight of everyone's expectations and while your own needs get buried under the endless demands. No judgment here for the balls you've dropped or the ways you're barely holding it together.
I view stress and overwhelm as symptoms of a much bigger problem: you've been conditioned to measure your worth by your capacity to handle more. Your nervous system learned that slowing down means falling behind, that having boundaries makes you selfish, and that if you're not grinding, you're not valuable.
The overwhelm isn't just from having too much to do—it's from the impossible equation of trying to be everything to everyone while running on fumes. Add in being neurodiverse, where your brain processes everything at once and 'simple' tasks take ten times the mental energy, and you're not just overwhelmed—you're drowning while everyone expects you to swim harder.
My coaching approach addresses both the tactical and the systemic roots of overwhelm. We're not just reorganizing your to-do list—we're dismantling the shame that makes rest feel like failure and boundaries feel like betrayal. We'll identify what's actually yours to carry versus what you've inherited from other people's expectations, build sustainable systems that work WITH your brain instead of against it, and develop practices that regulate your nervous system in real-time.
Through practical strategies, embodied boundaries, and radical permission to disappoint people, we'll move you from drowning to delegating, from scattered to strategic, from overwhelm to ownership of your actual priorities. Because you can't pour from an empty cup—and it's time to stop letting everyone else drink first.
