Why Weโ€™re Pivoting Toward

Mentorship-First

Partnerships

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I donโ€™t want to lead from requirements and enforcementโ€”I want to lead from fire.

Letโ€™s be blunt: I hated running a practice with a W2 employee model. I meanโ€ฆ hated.

The W2 model required me to become someone I never wanted to be:

The enforcer.

The policy-maker.

The one who has to say โ€œwe canโ€™tโ€ because the revenue math doesnโ€™t work out, no matter how hard I tried to make it happen.

The W2 model is 'โ€œsafeโ€ on paper. Itโ€™s what I was told was the gold standard and what โ€œeveryone wantedโ€โ€”the responsible, stable, โ€œrightโ€ way to build a practice.

And donโ€™t misunderstand meโ€”there is 100% a need for the W2 model. I know many incredible group practice owners who run their practices on a W2 model with absolute integrity, compassion, and a clinicians-as-humans-first approach (many). But it just never aligned with how I actually move through the world and what my โ€˜zones of geniusโ€™ are.

Samantha Goldberg

Founder & CEO

The truth is:

The traditional W2 group practice model required me to operate like a boss when Iโ€™ve always loved being a mentor.

It forced me to enforce metrics and minimums when what I really care about is growth, impact, innovation, and freedom.

Thatโ€™s not who I am. And itโ€™s not who I want to be.

Honestly, I never wanted to be someoneโ€™s boss.

I wanted to be their co-visionary.

Their hype girl business mentor.

Their amplifier.

I want to build alongside co-creators, co-disruptors, co-visionaries.

I want to work alongside people who are building something real and alignedโ€”for themselves, for their clients, and for the world they actually give a damn about. Especially right now.

Become Part of Something Bigger

After years of running a traditional group practice, I had to ask myself some hard questions.

Why did so many talented clinicians feel stuck in a system that promised flexibility but still ultimately delivered burnout?

Why did the work of holding it all together leave so little room for innovation, rest, or trust?

Why did I feel like I was constantly managing from a place of scarcity and enforcement?

Why was I, someone obsessed with freedom, entrepreneurship, and innovation, replicating a model that didnโ€™t actively support that in others?

What would it look like to create a practice model that evolves alongside the people in it?

How can the future of group private practice include a model that honors and celebrates the hell out of the entrepreneurial spirit that so many clinicians and helpers are tapping into?

What gaps did I keep noticing but didnโ€™t have the space, capacity, or structure to fully address?

What I realized changed everything.

W2 and a single-service model wasnโ€™t wrongโ€”it just wasnโ€™t me. And it made it incredibly difficult to evolve with the changing needs of clinicians, helpers, and our community.

I realized that I never got into this work to manage peopleโ€”not in this way. I got into it to build people up.

And if the structure itself makes that impossible?

Itโ€™s the structure that needs to go.

So I tore it down.

Now, weโ€™re rebuilding as a multi-disciplinary, fiercely affirming, values-aligned wellness hub with built in business coachingโ€”uniting diverse providers with shared values all under one roof.

A wellness hub for providers who want more: more freedom, more alignment, more impactโ€”without sacrificing connection, personalized support, their values, or themselves.

Where clinicians and wellness providers operate like entrepreneursโ€”with a backbone of collective momentum and built in business mentorship support.

Where providers can do autonomous work in a space that affirms who they are, creates a safe space for their clients, and amplifies what theyโ€™re building.

Apply to Join Our Team

So, why would you want to join now?

Current Openings:

Licensed Therapist
(LPC, LCSW, LMFT)

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Hey,

Wellness Providers!

(Weโ€™re looking at you massage therapists, bodyworkers, acupuncturists, prescribers, nutritionists, dietitiansโ€ฆ)

Our next phase includes expanding beyond therapy.

Weโ€™re not hiring yet, but weโ€™re actively planning for wellness providers to join us. If youโ€™re a wellness provider who wants to work in a space that actually aligns with your values, fill out our interest form and weโ€™ll will reach out when doors officially open!

Complete Our Interest Form

Here, youโ€™re not just renting an office or working for a group practice.

business coach

Youโ€™re getting a

in your pocket.

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1-3 Day Business Onboarding Intensive
Ongoing Built-In Coaching & Strategy Support
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